CREATING HIGH CONCEPT TITLES
A good title must be:
1. Concise. One to five words is the best length.
2. Genre-appropriate, The Bourne Identity hints at suspense and threat.
3. Relevant. The audience feels cheated if they can’t see a title’s relevance.
This doesn’t mean the relevance always has to be obvious from the beginning. But never take a passing detail and stick it in the title for show.
4. Intriguing. Makes people wonder what or who the story is about. Will the title you’re considering make readers ask questions, questions you answer in your story?
5. Tantalizing. Makes your title irresistible.
6. Memorable. Titles should be easy to remember. The catchier the better.
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