The best way to hook someone who’s seeking a thrill is to start with an action scene. A quick example can be seen in the James Bond movies. Bond movies always starts in the middle of some life or death situation that he’s required to bomb, shoot, or ski his way through to safety. The action hook may or may not be related to the story as a whole, but it sets the tone for what the reader can expect throughout.
Question: Does your script start with a bang? If not, how can you incorporate a bang to make it pique the interest of the reader making them chose to skip lunch because they have to turn the page to find out what happens next. Once they put it down, the chances of them picking it back up again is slim unless they are mandated to do so.
Write right and write on.